The Metaverse is an exciting emerging transformation in the evolution of the Internet that’s going to change the way we interact in our ever-increasingly digital world. While it’s still in its earliest stages, there are a several large corporations working meticulously behind the scenes to build their ideal vision for what the Metaverse can become. Here are some highlights from a few major players and what they’re rumored and/or confirmed to be working on:

The Metaverse Company: How Facebook Built the Future of Virtual Reality


Quite possibly the most influential company working on crafting the Metaverse, the company formerly known as Facebook completely changed its name, identity, and business structure to become fully Metaverse-centric and pioneer its development.

They’re currently selling large quantities of their Meta Quest Virtual Reality (VR) headsets and have their own social metaverse platform called Horizon Worlds, which just recently hit 300,000 users.
Additionally, they’re working on building out numerous accessibility features for the Metaverse including AI models that can construct virtual environments using just your voice and even a universal speech translator.
Other projects in the works include an AI-powered supercomputer, augmented reality (AR) glasses, and improved VR hardware for more immersive experiences.

The Metaverse: A New World in Virtual Reality


The retail giant Walmart filed several trademarks in late December 2021 that signified their intent to enter the Metaverse, with plans to create its own cryptocurrency, Non-Fungible Tokens (NFTs), and sell virtual goods such as toys, electronics, and décor.

When it comes to Amazon, they’ve been rather quiet about their metaverse plans, though recently discovered job postings have been found that suggest they’re actively looking to hire new employees to help them build out their strategy.

Microsoft/Sony/Epic Games:

Microsoft has confirmed that they will continue to build out their vision of the Metaverse starting with productivity and business tools for their Teams application and on the gaming side of things.

They’ve been on an acquiring spree in recent months, buying out notable game developers including Bethesda and Activision Blizzard, further cementing their strategy to enter the Metaverse space, while their rival Sony recently unveiled their PlayStation VR2 hardware which will bring immersive VR to the PlayStation 5 console.

Epic Games, developer of the smash hit Fortnite, also announced they’ve raised $1 billion to support their growth in the Metaverse space.


As one of the largest entertainment companies in the world, it only makes sense that Disney plans on entering the Metaverse. They’ve been working on creating new experiences that help connect both the digital and physical world to bring new kinds of storytelling and amusement to their audiences, and have recently hired a new leader to help bring their vision of the Metaverse to life.


Apple has long been rumored to have been working on a pair of advanced AR smart glasses, and their CEO Tim Cook recently responded to a question about the company’s plans for the Metaverse during an earnings call, stating, “We see a lot of potential in this space and are investing accordingly,” which saw their stock price rise 5% in after-hours trading.


Nike had filed several trademarks in November 2021 with the intent of selling virtual sneakers and apparel, and a little over a month later, they acquired digital sneaker startup and high-quality NFT pioneer RTFKT Studios. Meanwhile, around the same time, their main competitor, Adidas, partnered with notable NFT projects like Bored Ape Yacht Club (BAYC), PUNKS Comic, and influencer gmoney to launch their first NFT collection, “Into the Metaverse”, which gives holders access to exclusive merchandise.

The Metaverse: A Decentralized Virtual Reality Platform

With all these companies and more slowly but surely working on products, services, NFTs, hardware, and software for the Metaverse, it’s going to be an enthralling next few years to see how all their ideas come to fruition and help craft the Metaverse into a living, breathing organism that blends the line between the digital and physical world.

Who is competing in the Metaverse Race?

In the race to create the metaverse, who is competing?
According to CEO Mark Zuckerberg, it is a competition of philosophy and metaphors. The different approaches taken by companies will be the deciding factor in who comes out on top.

Zuckerberg envisions the metaverse as a digital world that people can interact with just like they do the physical world.
This is a lofty goal, and one that will take years to achieve.
In the meantime, there are plenty of other companies trying to create their own version of the metaverse.

Microsoft is one of those companies, and they are taking a different approach than Facebook. They are focused on creating an immersive experience that feels real. This is similar to what Oculus is doing with their virtual reality headset.

What companies are in the metaverse race?

Strategy Analytics recently released a white paper about the metaverse market landscape, with such major players as Apple, Google, Meta, Snap, Microsoft, and Amazon.
The paper covers the current state of the metaverse market and highlights key players and their strategies.

The metaverse is a digital universe that allows users to interact with each other and digital content in a virtual space. It is often compared to the virtual world Second Life.
However, the metaverse is much more than just a virtual world; it is a platform that enables users to create, interact, and share content.

The metaverse market is currently in its early stages of development.
However, there are already several major players vying for a position in this emerging market. Apple, Google, Meta, Microsoft, and Amazon are all working on developing their own metaverse platforms.

Are there any competitors in the Metaverse Race?

As the Metaverse rapidly becomes the new frontier for tech companies, many are wondering who will come out on top.
While it’s still early days, it seems clear that Apple is seen as the main competitor by those inside Meta.

This is based on information shared by internal sources, who say that the company is focused on keeping up with Apple.
The Cupertino giant has been working on its own augmented reality headset for some time now, and is also rumored to be working on a virtual reality headset.

While there are other companies also working on AR and VR technology, it seems that Meta sees Apple as its main competitor in this space. This is likely due to the fact that both companies have a strong focus on design and user experience.

What participants are there in the Metaverse Race?

We know Meta already has a pretty dominant share lead in the VR, Virtual Reality goggle space.
But Microsoft has a good lead in the AR hardware.
The hardware is only part of the Metaverse race though. The other big players are Apple, Google, and Facebook.
All four companies are working on some form of virtual reality or augmented reality technology.

The race to control the Metaverse is heating up. It’s still early days, but there are already a few clear frontrunners.
Meta has a strong lead in the virtual reality space with its headsets and goggles. But Microsoft has a good lead in the augmented reality hardware space.

Both Apple and Google are also major players in the race to control the Metaverse. Apple is working on its own augmented reality glasses, while Google is investing heavily in virtual reality with its Daydream platform.

Who is taking part in the Metaverse Race?

As businesses and other organizations begin to realize the potential of the Metaverse, there is a growing need to have plans in place for how to best take advantage of this new online world.
While there are many unanswered questions about the Metaverse, two of the key ones are who is taking part in the Metaverse race and what they hope to achieve.

As more and more businesses begin to invest in the Metaverse, it is becoming clear that there is a race underway to control this new online world.
While it is still early days, there are already a number of different players involved, each with their own agendas.

One of the key questions that remains unanswered is who exactly is taking part in this race.
There are a number of different theories, but so far no one has been able to definitively say who is behind the scenes.

Who Participates in the Metaverse Race?

As the race to build the Metaverse accelerates, the volume of creators participating in Omniverse has opened up recently owing to integrations with other key platforms like Blender and Adobe.
This is a pivotal moment in the development of the Metaverse.
As more and more people begin to participate in its creation, the Metaverse will become increasingly complex and diverse.

The question now is who will dominate this new landscape?
Will it be the traditional tech giants like Facebook and Microsoft?
Or will it be a new breed of startups that are agile and adaptable?

Only time will tell. But one thing is for sure: the Metaverse is going to be big. And whoever wins the race to build it will reap rewards that are unimaginable today.

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